Marketing at the MTC is a continuous process starts with the initial telephone call to the customer and never ends thereafter. Broadly speaking marketing moves in parallel with MTCs training methodology, and can be considered as a three stage process as follows:
a) Before the course, b) During the course c) After the course.
Before the Course:
Marketing focuses on customer awareness as to the values and importance of the course. The telephone call is the start point in the journey, followed by a site visit and maybe preceded by posting a brochure and other printed matters via an e-mail, fax or even by post. On the site visit, a presentation is given, a Training Need Analysis (TNA) may be carried out, the opportunity for a free seat on an existing course or a discounted full course is offered.
During the Course:
The focus at this stage is on the trainees themselves as the real customers. Customer satisfaction, i.e. trainee’s satisfaction is sought in a professional fashion. Now, it is an opportunity for the MTC to deliver its service in the most extra ordinary way. Satisfying the trainees means satisfying their quest for knowledge, skills and attitude, stimulating it to spring and nourishing it to develop. The sales executive is present at the training venue to follow up with the trainees who are now his guests on their progress. The good achievers are rewarded, the less able are offered possibilities to train and grow with the MTC at reduced rates. These are matters that come evident to his attention to take up with the management of their employers. On the last day of the course, trainees maybe offered the Local Attendance Certificate, should their attendance hits the mark of 75%.
After the Course:
The sales personal, now has the opportunity to follow up with his true customers at their site with the training manager of the company and the line managers. Effective communication and transparency drive effective marketing. When the trainees apply their acquired knowledge and developed skills and attitudes around it, repeated business is expected to come. The trainees take to their work place planned and agreed activities to apply and complete. When these activities are completed, the sales personal would take them to the Instructor to give a final judgment on the grade of the respective trainee. The sales personal then bring the Certificates of Completion to distribute and reward the good achievers.